I remember walking into a baby store when I was pregnant with my first child. I had no idea why I was there, it just felt like something I should do. The sales attendant took one look at me and proudly handed over a copy of their ‘Baby Essentials Checklist’. The list contained 84 distinct items, with several apparently requiring multiples. The cost alone made my eyes water, and as I stared around at the various shelves and racks brimming with shiny new items, my environmental conscience also went into overdrive. I swiftly left the store feeling completely overwhelmed and questioning how to tackle this whole ‘baby stuff’ situation in a different way.
While I certainly didn’t nail it, there were lots of thing I learnt along the way when it comes to living a bit lighter on the planet with a baby and all of their associated stuff!
There is a trillion dollar marketing industry convincing us to buy stuff that we often don’t need, and it’s no different when it comes to having a baby, in fact it feels like it really ramps up. Simplifying my approach to baby stuff not only saved a heap of time, money and unnecessary impact but it also felt really good.
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