Anyone regularly affected by hayfever understands it’s more than just a nuisance, but often a miserable imposition on sleep, leisure time, and performance at work or school.

Around 20% of New Zealanders suffer from allergic rhinitis or ‘hayfever’, usually brought on    by pollen from grasses, weeds or trees, and in some cases by year-round triggers such as dust mites, animal dander (skin flakes), feathers or mould.¹

Symptoms include sneezing, an itchy, blocked nose and sensitive, watery eyes. Depending on its severity, a hayfever bout can wipe out your morning as you wade through a box of tissues and productivity comes to a standstill.

WHAT HAPPENS WITH ALLERGY?
An allergy is simply your immune system over-reacting to normally harmless substances found in the environment.

Once you’re exposed to an allergy trigger such as pollen, mast cells inside your nose release powerful chemical mediators, such as histamine, which bring on the symptoms of hayfever.

HOW TO PREVENT ALLERGIES?
It pays to avoid the triggers that set you off. But it’s not always possible to keep pollen out of your home over spring and summer, or to avoid a cat or dog, especially when visiting people who have furry friends.

That’s why hayfever treatments are a necessity for many allergy sufferers. But, because different formulations work in different ways, results will vary between different medicines.

If your aim is to forget about allergies and be free of the daily torment of hayfever, you should consider an intranasal corticosteroid spray, such as Flixonase, which not only relieves the symptoms of hayfever but can prevent them occurring in the first place.

PREVENT ALLERGIES WITH FLIXONASE
The nasal spray Flixonase works differently to an antihistamine tablet.

An antihistamine tablet blocks the action of ‘histamine’ after it’s been released, and helps relieve the symptoms of hayfever but will do nothing to prevent it.

Flixonase, on the other hand, suppresses the production of the chemicals (such as histamine), that cause the allergic response, helping both relieve the symptoms of hayfever and prevent them recurring when used regularly.

FLIXONASE – NEW ZEALAND'S NO.1 ALLERGY SPRAY²

• Once a day treatment provides 24-hour relief from allergy symptoms
• Prevents symptoms from recurring with regular use
• Treats symptoms where they occur – directly in the nose
• Non-drowsy.

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1. Allergy New Zealand Website: www.allergy.org.nz; Allergic rhinitis and hayfever, 2009. 2. AZTEC Scan data, MAT Value Share, June 2009. Flixonase Hayfever and Allergy contains 50mcg of fluticasone propionate per spray. Pharmacy Medicine. For the short term prevention and treatment of seasonal allergic rhinitis including hayfever. For best effect, Flixonase should be used every day, with its full benefits achieved a few days after starting treatment. Do not exceed the stated dose or treatment duration (6 months). Seek medical advice prior to use if you have an infection in the nose. For adults and children 12 years and over. Dosage: 2 sprays into each nostril once a day. Do not use if you have hypersensitivity to fluticasone propionate. Do not use if pregnant or breast-feeding unless under medical supervision. Medicines have benefits and some can have risks. Always read the label and use strictly as directed. Incorrect use can be harmful. If symptoms persist or you have side-effects see your healthcare professional. GSK Consumer Healthcare, Auckland. Flixonase™ is a registered trademark of the GlaxoSmithKline group of companies. TAPS PP7276

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