Planning for a baby is an exciting time, but most women don’t know they’re pregnant until a few weeks in, and by then, your baby’s vital organs are already forming.

A lot of changes occur when a woman becomes pregnant, but it is the first few weeks when your baby needs the most dietary support so it’s important to take your pregnancy supplement as soon as you start trying for a baby.

Iodine plays a critical role in the development of your baby’s brain and nervous system during gestation and the first two years of life.1,2 In the first two trimesters, your baby is entirely dependent on the mother’s thyroid hormone so its not surprising that pregnant women need to maintain thyroxine production at almost double that of non-pregnant women.^1,2

NUTRIENTS NEEDS COVERED
To top its long-standing benefits, Elevit pregnancy supplement now contains 250mcg of iodine, as recommended by the Ministry of Health,²  to assist with healthy brain development.

Many women know about the importance of folic acid in early pregnancy – taking it in the first three months is essential in reducing the risk of neural tube defects, such as spina bifida.³ However, the need for additional nutrients doesn’t cease after the first trimester.

The body’s demand for certain nutrients, especially folic acid, increases throughout pregnancy, up until your baby reaches maximum foetal growth.¹

FOLIC ACID FOR EVERY STAGE OF PREGNANCY
Healthy cells depend on the continued and proper replication of our DNA, and folate (folic acid) plays an important role in that process.⁴ In pregnancy however, as your baby grows, the rate of folate breakdown in your body actually increases and peaks in the third trimester. So you need to compensate for the accelerated breakdown of folate and ensure your folate needs are met throughout your pregnancy.⁴

OTHER VITAMINS ARE ESSENTIAL TOO
The graph below shows the significant nutrient increases required in pregnancy recommended by the Ministry of Health and WHO (the pink part of the graph) with folic acid showing the greatest increase, followed by iodine.


ELEVIT WITH IODINE MEETS MOH RECOMMENDATIONS
Elevit with Iodine pregnancy supplement delivers the essential nutrients both you and your baby will need, meeting the Ministry of Health’s recommended standards.¹

Elevit contains 800mcg of folic acid and is the only pregnancy supplement clinically proven to reduce the risk of neural tube defects by 92%.³
Elevit with Iodine also contains 60mg of iron to help combat fatigue and prevent dietary iron deficiency, and 250mcg of iodine to assist with healthy brain development. It also contains zinc, vitamin C, calcium, B6, B12 and other essential nutrients – all in a once-daily tablet.

To help prevent neural tube defects, Elevit with Iodine should be taken daily as soon as you start trying for a baby and for the first three months of pregnancy. Taken right throughout pregnancy it can help meet both yours and baby’s ongoing needs.

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1. Food & Nutritional Guidelines for healthy pregnant & breastfeeding women: a background paper.  Ministry of Health 2008. 2. Ministry of Health: Iodine status in New Zealand. May 2011. http://www.moh.govt.nz/moh.nsf/indexmh/nutrition-iodine. 3. Czeizel Ae & Dudas I.  NEJM 1992; 327: 1832-5. 4. Higgins JR et al.  Br J Obstet Gynaecol 2000; 107(9): 1149-54. 5. Folic acid and iodine https://www.healthed.govt.nz/resource/folic-acid-and-spina-bifidaiodine-and-iodine-deficiency. Elevit with Iodine tablets are a Pharmacy Only medicine & contain vitamins B, C, D, E & minerals. Consult your healthcare professional to see if Elevit with Iodine is right for you. The New Zealand formulation of Elevit with Iodine is the same as that used in the Czeizel study except it contains Iodine and does not contain Vitamin A. Medicines have benefits & some may have risks. Always read the label and use only as directed. If symptoms persist or you have side effects, consult your healthcare professional. Supplementary to, and not a replacement for, a balanced diet. Registered Trademark. Bayer New Zealand Ltd, Auckland. TAPS NA5334


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