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Quitting smoking can feel like you’re giving up your lifestyle. You probably have all the facts on smoking at your fingertips, but those same fingers can’t stop reaching out for a lighter and a cigarette. Why?

Research shows just how complex the motivation to smoke can be. Besides the fact that cigarettes give you nicotine, they can act as a stimulant.

For stressed parents, smoking can be considered a ‘treat’ – a way of taking time out for themselves and may be used as a reward.

For some people, smoking can also be a display of individuality, freedom and independence. You might unconsciously feel that smoking equals fun and adventure. It can become a ritual that is integral to being a unique and interesting individual who enjoys life.1 “I know it’s bad for me but I don’t care, I’ll worry about it later.”

SMOKING FACTS
Whatever your reason to smoke, the risks far outweigh the payoffs.
Smoking causes the early deaths of about 4,700 New Zealanders each year. Every second person over the age of 35 who smokes will die from their addiction.2

LOSE THE SMOKE, KEEP THE FIRE
Quitting smoking can make you feel like losing the fire of who you are. You might fear that life will become flat and dull. Understanding that this is a thought pattern rather than a fact can be really helpful.

The next step is to address the craving. By using nicotine replacement, such as nicotine gum, you can significantly increase your chances of success compared to going cold turkey.3

INTRODUCING NICOTINELL GUM
New Nicotinell gum contains nicotine. Nicotine replacement therapy helps reduce the craving for a cigarette and increases your chances of enjoying life without a cigarette.




 
Nicotinell is a coated gum in mint and fruit flavours, available in 2mg and 4mg strengths. Its crisp coating, soft texture and great taste are designed to help you quit.
 
Nicotinell is only available at pharmacies. Ask your pharmacist for more information.

MORE WAYS TO LOSE THE SMOKE
  • Avoid triggers that make you want to smoke, eg. coffee and alcohol – find an alternative like a sparkling mineral water or a juice smoothie.
  • Wash all your smoky clothes, deodorise furnishings and car interior.
  • Have your teeth cleaned at the dentist.
  • Learn new ways to relax and deal with stress.
  • Practice the four Ds – delay, drink water, deep breathe, do something else.
  • Contact the national smoking Quitline Me Mutu on 0800 778 778 for more support on your quitting journey.


1 Litmus independent research commissioned for Quitline Te Roopu Me Mutu, April 2005. 2 The Benefits of Quitting Smoking Nga Painga o te Mutu Kaipaipa, The Quit Group, June 2004. 3 2008 Cochrane Review. Nicotinell contains nicotine 2mg/4mg. Helps you stop smoking. Always read the label carefully and use only as directed. Medicines have benefits and some may have risks. Novartis Consumer Health Australasia Pty Ltd, Auckland. ® Registered trademark. 0800 700 222 TAPS NA2758

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