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Ifyou have a cat or dog, you may have noticed how different foods affect their health, strength and total wellbeing. And funnily enough, even they can tell which foods are good for them or not.

They say cats are fussy eaters, but that’s because they know what’s good for them.

Accordingto extensive studies from the Waltham Institute, the world’s leadingauthority on petcare, cats are able to discriminate between foods thatdo and don’t deliver optimal levels of protein, fats and carbohydrates,all important for good health.

CATS' DIETARY NEEDS
Cats’ specific nutritional needs have arisen with their evolutionary development as carnivores.

Because cats have not relied on plant sources for nutrients, theyhaven’t developed the same metabolic pathways or enzymes as people, andinstead have developed unique ways of using their prey to deliver allthe nutrients they need.
Now that we mere humans are responsible for feeding them, we need to choose their diet carefully.

OPTIMUM® Dry Adult cat food has been formulated specificallyto meet the dietary needs of cats and has the highest protein levels ofany dry adult cat food in the supermarket.

OPTIMUM® NUTRITION
Thanks to inroads in nutritional science, experts now know much more about what keeps cats and dogs in peak condition.
  
Theextensive research and understanding from Waltham has lead to theuncovering of the perfect balance of macro-nutrients to satisfy thespecific energy requirements of cats and dogs according to theirlifestage.
 
This Macro-nutrient profile (MNP) can be found and devoured exclusively in the OPTIMUM pet food range.

Formulatedwith real meat and key vitamins and minerals, the OPTIMUM range willhelp maximise the health of your cat or dog while providing sustainedenergy throughout the day.





QUALITY AND CONVIENCE

The OPTIMUM premium health food range for cats and dogs is conveniently available in your supermarket.

It’s also the only premium supermarket brand to offer a complete range of wet and dry foods for your cat or dog.

It caters to kittens and puppies, through to adult and mature pets, including those with special dietary needs.


               


Available at supermarkets nationwide

Pleasenote: When changing your pet’s diet it is important to introduce newfoods slowly over a period of days so that your cat or dog can adjustnaturally. ®Registered Trademark. ™Trademark. ©Mars, 2008.



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