Most women desire healthy-looking hair – vibrant, clean, shiny hair that stays looking good right through the day. But it’s not always easy to achieve.
ABOUT HAIRHair is made up of two or three layers with the outermost layer being the cuticle.
The cuticle protects the inside or cortex of the hair shaft from damage and helps hair maintain its moisture balance, which in turn gives hair its elasticity, strength and shine.
THE IMPORTANCE OF SHAMPOOTo keep your hair shiny and flexible, glands adjacent to the hair follicle produce a natural hair-conditioning oil called sebum.
Sebum doesn’t just remain on the scalp, but moves along the hair strand making dirt stick to your hair – the end result being dirty, dull hair.
When you shampoo your hair, you wash away both unwanted dirt and protective oils.
It’s therefore important to use a shampoo that helps compensate for any moisture loss and helps protect the cuticle from further damage (due to blow-drying, chemical processing, sun and humidity).
PANTENE PRO-VITAMIN SHAMPOOPantene shampoos are designed to remove dirt and scalp oil without upsetting the moisture balance of your hair.
Pantene’s Pro-V Shampoo utilises surface active agents (or surfactants) to cleanse the hair and scalp while producing healthy-looking, shiny hair.
Surfactants disperse and remove dirt and sebum, as well as residues from styling products such as hairsprays.
Pro-V Shampoo also has ingredients to lubricate the hair shaft and conserve the water content of your hair. It also contains special conditioning agents to coat and soften the hair, making combing easier.
WHAT IS PRO-V?The Pro-V refers to the shampoo’s key ingredient, pro-vitamin B5 (or panthenol), a derivative of vitamin B5.
The pro-vitamin in Pantene penetrates the hair, nourishing it from within, contributing to the overall condition of the hair.
Having healthy-looking hair means taking good care of each individual hair strand, and that’s what Pro-V shampoo and conditioner are specifically designed to do.
TRUSTED HAIRCARENew Zealand women have voted Pantene ‘number 1’ for salon-quality hair.*
But for all its benefits, Pantene Pro-V is affordable and conveniently available at your supermarket or pharmacy.
Available in supermarkets and pharmacies nationwide
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* Independent survey confirmed November 2006
